Case Study
NINETY-9
NINETY-9 is a fashion and lifestyle brand selling swimwear, clothing, jewelry, and accessories under the promise of exclusive pieces designed to inspire.
My role
The store was running on an older, harder-to-maintain theme, so I led a full migration to a new, more modern Shopify theme, upgrading it from the ground up while carrying over collections, content, and settings without disrupting live sales.
Beyond the migration itself, I redesigned several storefront elements to better match the brand's clean, minimal aesthetic, with particular attention paid to the product page and cart — rebuilding both to make browsing variants, checking stock, and completing checkout smoother, since those are the two places where browsing turns into a purchase.
- Shopify
- Liquid
- Theme Development
Selected screens
Next project
Green Shirts